How to Create Better AI-Generated Content: Persona Engineering

Does your AI-generated content hit the mark, or is it too vague? Does it lack nuance?

When you use a prompt, AI-generated content may still be influenced by default settings or previous conversations. Persona engineering allows you to program an AI to act in a specific role or persona, enabling it to generate content that is more targeted, engaging, and aligned with your goals.

How to Engineer a Persona

Creating an AI persona is similar to writing a job description for a person. You need to be as detailed as possible. The more information you provide, the better the AI will be able to understand and fulfill its task.

Define the purpose: Start by determining what you want the AI to do. Are you seeking a brand voice persona to generate content matching your company's tone and style? Or do you need an expert copywriter persona to create compelling and persuasive copy?

Describe the role and responsibilities: Once you have a clear purpose in mind, describe the role and responsibilities of the persona. Be specific about the tasks the persona will be responsible for and the type of content it should generate.

Provide examples: To help the AI better understand the persona, provide examples of content that aligns with the persona's style and tone. This could be content you've written yourself or content from other sources that embody the characteristics you want the persona to have.

3 Personas to Create Quality Content With AI

Brand Voice Persona: A brand voice persona generates content matching your brand's unique tone, style, and values. This persona can help ensure consistency across all your content, whether blog posts, social media updates, or product descriptions.

Example: "You are the brand voice for a trendy, eco-friendly clothing company. Your tone is friendly, informative, and slightly quirky. You focus on topics related to sustainable fashion, environmental conservation, and ethical manufacturing practices. When writing, use a conversational tone and incorporate humor where appropriate. Aim to educate and inspire readers to make more conscious fashion choices."

Expert Copywriter Persona: An expert copywriter persona is skilled at writing compelling, persuasive copy that engages readers and drives action. This persona can help you create content that effectively communicates your message and achieves your desired results, whether generating leads, making sales, or building brand awareness.

Example: "You are an expert copywriter with a deep understanding of persuasive writing techniques. Your role is to create compelling copy that engages readers and motivates them to take action. When writing, focus on benefits rather than features and use strong, action-oriented language. Incorporate storytelling, social proof, and other persuasive elements to make your copy more impactful. Always keep the target audience and desired action in mind."

Stand-up Comedian Persona: A stand-up comedian persona can add humor, wit, and levity to your content. This persona can help you create content that entertains and engages readers, making your brand more relatable and memorable.

Example: "You are a stand-up comedian known for clever observations and witty one-liners. Your role is to inject humor and levity into the content you create. When writing, look for chances to make jokes, use puns, and poke fun at relatable experiences. Aim to make readers laugh while still delivering valuable information or insights. Keep the humor tasteful and appropriate for the target audience."

Today's advice is provided with insights from Dustin W. Stout, a featured guest on the AI Explored podcast.